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How to Use Social Media to Land Your Next Job

By: James Cummings

It’s 2017,  and the methods once certain to land you a good job in 2000 are hardly going to be enough to get you where you want to be in your career this year. Technology has proliferated nearly every aspect of our lives, including our careers, and there is no reason why we should not use the tools at our disposal to our advantage.

Serious job seekers are constantly on the look-out for new ways to stand out to recruiters and you should too. There are fewer jobs available and more intense competition for them. The situation might be dire, but there is quite a bit that can be done using free or affordable tools. The popular choice would be social media.

The place of social media in the modern recruitment process

The ways social media is being used in the recruitment process keeps expanding day by day, especially considering that one of the major planned technology investments in 2017 is social recruiting software. As many as 91% of recruiters are hiring staff using social media and this same crop of recruiters are certain social media will become an even bigger channel of recruitment within the next half decade.

We have put together a list of steps to take to effectively use social media to your advantage when hoping to land your next job.

  • Do a digital clean-up

Start with Facebook and tidy up your profile to make sure you are not leaving posts that are inappropriate, too personal, or might be off-putting to an employer. The same applies to other social media platforms including Twitter and Instagram. Go a step further to google your name and tidy up any dirt you might find. Another approach is to create separate social media accounts for your personal and professional circles.

  • Create a Facebook page

Not Facebook profile, Facebook page. Open a page for yourself and call it ‘Hire (Your Name)’. Your Facebook page will serve as a hub for your job hunting campaigns and will make you seem special, particularly if others in your industry haven’t been doing much of this.

Find between 50 and 100 organisations you would like to work for and run Facebook ads targeting their key employees such as recruiters, managers, VP, or CEO. For an extra edge, include a powerful image leading them to your LinkedIn page or a video ad stating why you’re the perfect hire. Combine this approach with applying for open jobs at these companies for maximum effect.

  • Get on LinkedIn and USE it

It doesn’t end at creating a LinkedIn profile and connecting with contacts. First, make sure your LinkedIn profile is top notch; don’t hesitate to check the profiles of accounts similar to yours and compare. Next, be sure to make use of LinkedIn’s many advanced features including, recommendations, professional videos, snapshots of certifications, work samples, and more. Also, join groups and share blog articles whenever you have any.

Another way to use LinkedIn to your advantage is look through the job postings to find jobs that are ideal for you. This will help you gain insight into what recruiters are looking for. You should take the relevant keywords and desired skills, and highlight them in your profile.

  • Get a professional domain name

By now, you might have heard of the importance of establishing a professional presence online using a personal website. This could be an online portfolio, a blog to establish you as a professional in your field, or both. Try not to use your domain name as ‘yourname.website.com’ as is the case with many free blogs. It is more professional to buy your own domain name. There are options that let you register your names cheaply.

  • Create a professional email address

Your email address is as important as your social media profiles because it is the primary medium of communication between you and potential employers. Your email is linked to your social media account and is often made public on social media profiles. An email address like kinkykay007@xxx.com might have been cool back in the day, but it is not one you should use professionally if you want to be taken seriously. Use your domain name instead or your full name if possible.

  • Use social media tools

There are numerous social media tools designed to help you organise your social media efforts more effectively. One of such tools is Hootsuite which helps you manage social media accounts seamlessly. Another one is Buffer which helps you schedule tweets and retweets – a good way to help draw good attention to yourself.

There are other options like If This Then That (IFTTT) and Clear, whose founder lost his job due to what his employer had found in his profile. Clear helps you avoid just that.