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Marketing Content Developer

Buffalo, New York ~ February 12, 2020

["•\tPlan, create and implement content that increases web traffic and drives engagement leads\r\n•\tCollaborate with other departments and peers to research, write and edit innovative content ideas and content for reports, videos, web posts, newsletters, ad campaigns, invitations, social media posts, etc.)\r\n•\tResearch, write and edit content (stories, scripts, posts, advertisements etc.) for a variety of media\r\n•\tInterview experts, donors, faculty, alumni and students to create compelling content \r\n•\tUtilize email and web metrics to inform communication effectiveness\r\n•\tDevelop fluency with enterprise CMS and email marketing tools; utilize tools to develop and create email marketing materials and deploy content on alumni, campaign and advancement websites\r\n•\tMonitor assigned web pages and note incorrect or out-of-date content; \r\n•\tEdit and proofread pieces of content created by other members of the advancement team\r\n•\tCoordinate with team members to illustrate content pieces", "•\tManage initiatives such as alumni class notes from inception to promotion\r\n•\tMaintain regular contact with school communicators and gift officers as assigned\r\n•\tParticipate in relevant meetings, including but not limited to client meetings, content meetings and internal kickoff meetings\r\n•\tUtilize DAC project management tool to schedule, assign tasks and track progress"]

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