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Director of Admissions

University of Arkansas- Fort Smith

Fort Smith, AR ~ May 03, 2022

Summary of Job Duties:

Position Summary: The Director of Admissions oversees campus efforts to attract and enroll qualified and diverse students to the University. The Director sets and attains enrollment goals guided by, and also influencing, the university’s Strategic Enrollment Plan; develops and inspires staff to work creatively and smartly to reach individual goals and develop professionally; utilizes the CRM to build and implement communication plans and develop simple and seamless admission processes; collects data and reports it in meaningful ways to the campus; oversees, personalizes, evaluates and improves the admissions and yield processes continuously; actively and consistently collaborates and communicates with departments and leaders across campus, as well as in the diverse communities we serve; and is personally involved with UAFS activities and actively and passionately promotes the university. The position reports to the Vice Chancellor for Enrollment Management.


Essential Job Duties and Responsibilities:

  • Develops metrics to measure the effectiveness of the admissions office and maintains all relevant data for the evaluation of the office.
  • Provides administrators and other key stakeholders with detailed and well-planned student forecasts throughout the enrollment funnel.
  • Develops strategies and tactics for enhancing recruitment (yield and new applications) and markets.
  • Assists with the organization, preparation, and delivery of communication.
  • Works in collaboration and cooperation with other departments and academic colleges to achieve departmental/university goals for recruitment and admissions.
  • Builds and maintains an effective admissions team.
  • Establishes and maintains relationships with applicants, current students, alumni, and businesses, along with other campus partners.
  • Develops and maintains effective communications using the CRM and social media targeting prospective students, applicants, and new admits.
  • Leads efforts to enhance the use of emerging Educational technology systems to build UAFS brand awareness.


Other Job Duties and Responsibilities:

Responsible for maintaining a positive work atmosphere by acting and communicating in a manner to foster teamwork and by providing leadership to subordinates. Requires consistent on-time attendance.


Required Education and/or Work Experience: Bachelor’s degree, and four years’ of management and supervisory experience in admissions or a related area in a higher education setting. Other job-related education and/or experience may be substituted for part of these basic requirements.


Preferred Education and/or Work Experience: Master’s degree is preferred, as is demonstrated proficiency in enterprise, CRM, and other admissions-related software, including how to deploy effectively in concert with one another.



Knowledge, Skills, and Abilities.

  • Effective communication in both speaking and listening.
  • Planning and organizational skills, including ability to prioritize work activities and use time efficiently.
  • Strong computer skills with multiple software application experience, such as Banner or other development software, Microsoft Office applications, and other reporting tool software.
  • Strong administrative and management skills.
  • Excellence in verbal, written, electronic, and oral communication.
  • Strong record of developed communication and teamwork skills.
  • Effective budget management skills.
  • Ability to foster a supportive, open, and collaborative working environment within the Office of Admissions is required.
  • Ability to analyze and interpret statistics and data, and sensitivity to issues related to recruitment and retention of a diverse student body are required.
  • Ability to connect and engage diverse groups on campus and the wider community. Ability to work in a fast paced dynamic team environment made up of diverse staff and students.
  • Ability to demonstrate accuracy and thoroughness and monitor own work to ensure quality.
  • Ability to adapt to a changing environment, manage competing demands, deal with frequent changes, delays, or unexpected events.
  • Ability to identify and resolve problems in a timely manner, and to gather and analyze information n skillfully.
  • Ability to multi-task, delegate responsibility and motivate self and others.
  • Ability to maintain confidentiality.
  • Ability to think strategically from a student-centered philosophy. 

Additional Information:

Salary Information:

Commensurate with education and experience

Required Documents to Apply:

Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume, Unofficial/Official Transcript(s)

Optional Documents:

Proof of Veteran Status

Special Instructions to Applicants:

Recruitment Contact Information:

Human Resources 479-788-7080

All application materials must be uploaded to the University of Arkansas System Career Site. Please do not send to listed recruitment contact.

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